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Addison's Book List

My Challenge:
1 Book / Week

My favorites are in order.

Rotate categories weekly.​

First 5 Books for Entrepreneurs

  1. Extreme Ownership

  2. The E-Myth Revisited

  3. The 7 Habits of Highly Effective People

  4. Built To Sell

  5. Rich Dad Poor Dad


Personal Development

  1. The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (Stephen R. Covey)

  2. Extreme Ownership: How U.S. Navy Seals Lead and Win (Jocko Willink, Leif Babin)

  3. The Knight in Rusty Armor (Robert Fisher)

  4. Rules for a Knight (Ethan Hawke)

  5. In His Steps (Charles M. Sheldon)

  6. Be Obsessed or Be Average (Grant Cardone)

  7. Think and Grow Rich (Napoleon Hill)

  8. Total Recall: My Unbelievably True Life Story (Arnold Schwarzenegger)

  9. What to Say When You Talk to Your Self (Shad Helmstetter)

  10. Endurance: Shackleton's Incredible Voyage (Alfred Lansing)

  11. Relentless: From Good to Great to Unstoppable (Tim Grover)

  12. Awaken The Giant Within: How to Take Immediate Control of Your Mental, Emotional, Physical and Financial Destiny! (Anthony Robbins)

  13. 12 Rules for Life: An Antidote to Chaos (Jordan B. Peterson)

  14. Winning: The Unforgiving Race to Greatness (Tim S. Grover)

  15. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones (James Clear)

  16. The 10X Rule: The Only Difference Between Success and Failure (Grant Cardone)

  17. Greenlights (Matthew McConaughey)

  18. The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) (Hal Elrod)

  19. The 80/20 Principle: The Secret to Success by Achieving More with Less (Richard Koch)

  20. Siddartha (Hermann Hesse)

  21. Man's Search for Meaning (Viktor E. Frankl)

  22. The Alchemist: A Fable About Following Your Dream (Paulo Coelho)

  23. The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy (Jon Gordon)

  24. Take the Stairs: 7 Steps to Achieving True Success (Rory Vaden)

  25. Einstein: His Life and Universe (Walter Isaacson)

  26. As A Man Thinketh (James Allen)

  27. The Miracle Equation: The Two Decisions That Move Your Biggest Goals from Possible, to Probable, to Inevitable (Hal Elrod)

  28. The Power of Ambition: Unleashing the Conquering Drive Within You! (Jim Rohn)

  29. What Got You Here Won't Get You There: How Successful People Become Even More Successful (Marshall Goldsmith)



  1. How To Win Friends & Influence People (Dale Carnegie)

  2. How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships (Leil Lowndes)

  3. Sell or Be Sold: How to Get Your Way in Business and in Life (Grant Cardone)

  4. Sell It Like Serhant: How to Sell More, Earn More, and Become the Ultimate Sales Machine (Ryan Serhant)

  5. Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand (Steve Robinson)

  6. Made to Stick: Why Some Ideas Survive and Others Die (Chip Heath, Dan Heath)

  7. Never Eat Alone, Expanded and Updated: And the Other Secrets to Success, One Relationship at a Time (Keith Ferrazzi)

  8. Be Our Guest: Perfecting the Art of Customer Service (The Disney Institute, Theodore Kinni)

  9. The Five Love Languages: The Secret to Love That Lasts (Gary Chapman)

  10. Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention (John Ruhlin)

  11. Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers (Russell Brunson)

  12. Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success (Jordan Belfort)

  13. The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Allan Dib)

  14. Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days (Joey Coleman)

  15. Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels (Russell Brunson)

  16. Rebuilding the Brand: How Harley-Davidson Became King of the Road (Clyde Fessler)

  17. There's a Customer Born Every Minute: P.T. Barnum's Amazing 10 "Rings of Power" for Creating Fame, Fortune, and a Business Empire Today - Guaranteed! (Joe Vitale)

  18. The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture (Robert Spector, breAnne O. Reeves)

  19. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company (Joseph A. Michelli)

  20. Building a StoryBrand: Clarify Your Message So Customers Will Listen (Donald Miller)

  21. Go-Givers Sell More (Bob Burg, John David Mann)

  22. Contagious: Why Things Catch On (Jonah Berger)

  23. Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue (Nick Mehta)

  24. Never Split the Difference: Negotiating as if Your Life Depended on It (Chris Voss)

  25. The Closer's Survival Guide: Over 100 Ways To Ink The Deal (Grant Cardone)

  26. Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers (Russell Brunson)

  27. Getting Naked: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty (Patrick Lencioni)

  28. Magnetic Marketing: How to Attract a Flood of New Customers That Pay, Stay, and Refer (Dan S. Kennedy)

  29. Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers (Geoffrey A. Moore)

  30. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies (Chet Holmes)

  31. Thank God It's Monday: How to Create a Workplace You and Your Customers Love (Roxanne Emmerich)

  32. Hug Your Haters: How to Embrace Complaints and Keep Your Customers (Jay Baer)

  33. Traction: How Any Startup Can Achieve Explosive Customer Growth (Gabriel Weinberg, Justin Mares)

  34. Guerilla Marketing: Easy and Inexpensive Strategies For Making Big Profits From Your Small Business (Jay Conrad Levinson)

  35. Hooked: How to Build Habit-Forming Products (Nir Eyal)


True Story

  1. Trump: The Art of the Deal (Donald J. Trump)

  2. Grinding It Out: The Making of McDonald's (Ray Kroc)

  3. My Life and Work: Henry Ford (Henry Ford)

  4. A Thread Across the Ocean: The Heroic Story of the Transatlantic Cable (John Steele Gordon)

  5. Shoe Dog: A Memoir by the Creator of Nike (Phil Knight)

  6. I Love Capitalism! (Ken Langone)

  7. The Late Shift: Letterman, Leno, & the Network Battle for the Night (Bill Carter)

  8. Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (Ed Catmull)

  9. Delivering Happiness: A Path To Profits, Passion, and Purpose (Tony Hsieh CEO of

  10. Call Me Ted (Ted Turner)

  11. Sam Walton: Made In America (Sam Walton)

  12. The Spanx Story: What's Underneath the Incredible Success of Sara Blakely's Billion Dollar Empire (Charlie Wetzel)

  13. Built from Scratch: How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion (Bernie Marcus, Arthur Blank)

  14. Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal (Nick Bilton)

  15. Wins, Losses, and Lessons: An Autobiography (Lou Holtz)

  16. The Airbnb Story: How Three Ordinary Guys Disrupted an Industry, Made Billions…and Created Plenty of Controversy (Leigh Gallagher)

  17. Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time (Howard Schultz)

  18. Made From Scratch: The Legendary Success Story of Texas Roadhouse (Kent Taylor)

  19. In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules (Stacy Perman)

  20. Moneyball: The Art of Winning an Unfair Game (Michael Lewis)

  21. The Virgin Way: Everything I Know about Leadership (Richard Branson)

  22. The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company (Robert Iger)

  23. The Story of Lululemon: Little Black Stretchy Pants (Chip Wilson)

  24. That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea (Marc Randolph)

  25. How to Turn Down a Billion Dollars: The Snapchat Story (Billy Gallagher)

  26. The Boys in the Boat: Nine Americans and Their Epic Quest for Gold at the 1936 Berlin Olympics (Daniel James Brown)

  27. The Promise of a Pencil: How an Ordinary Person Can Create Extraordinary Change (Adam Braun)



  1. Built to Sell: Creating a Business That Can Thrive Without You (John Warrillow)

  2. The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It (Michael E. Gerber)

  3. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Roger Wayne, W. Chan Kim)

  4. The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers (Ben Horowitz)

  5. Your Next Five Moves: Master the Art of Business Strategy (Patrick Bet-David)

  6. The Real Book of Real Estate: Real Experts. Real Stories. Real Life. (Robert T. Kiyosaki)

  7. Switch: How To Change Things When Change Is Hard (Dan Heath, Chip Heath)

  8. I'll Make You an Offer You Can't Refuse: Insider Business Tips from a Former Mob Boss (Michael Franzese)

  9. Athens and Sparta (Hillsdale College Courses)

  10. The Hypomanic Edge: The Link Between (A Little) Craziness and (A Lot of) Success in America (John D. Gartner)

  11. Decisive: How to Make Better Choices in Life and Work (Chip Heath, Dan Heath)

  12. The Automatic Customer: Creating a Subscription Business in Any Industry (John Warrillow)

  13. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top (John Warrillow)

  14. Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company (Andrew S. Grove)

  15. Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs (John Doerr)

  16. The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer (Jeffrey Liker)

  17. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses (Eric Ries)

  18. Built to Last: Successful Habits of Visionary Companies (Jim Collins)

  19. Good to Great: Why Some Companies Make the Leap...And Others Don't (Jim Collins)

  20. The Book on Rental Property Investing: How to Create Wealth with Intelligent Buy and Hold Real Estate Investing (Brandon Turner)

  21. The Tipping Point: How Little Things Can Make a Big Difference (Malcolm Gladwell)



  1. The Dichotomy of Leadership: Balancing the Challenges of Extreme Ownership to Lead and Win (Jocko Willink)

  2. Powerful: Building a Culture of Freedom and Responsibility (Patty McCord)

  3. The Ideal Team Player: How to Recognize and Cultivate the Three Essential Virtues: A Leadership Fable (Patrick M. Lencioni)

  4. Legacy: 15 Lessons in Leadership (James Kerr)

  5. Eleven Rings: The Soul of Success (Phil Jackson, Hugh Delehanty)

  6. The Five Dysfunctions of a Team: A Leadership Fable (Patrick Lencioni)

  7. The Go-Giver: A Little Story About a Powerful Business Idea (Bob Burg, John David Mann)

  8. Working Together: Why Great Partnerships Succeed (Michael D. Eisner, Aaron R. Cohen)

  9. The Five Temptations of a CEO: A Leadership Fable (Patrick Lencioni)

  10. Leaders Eat Last: Why Some Teams Pull Together and Others Don't (Simon Sinek)

  11. Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization (Dave Logan, John King, Halee Fischer-Wright)

  12. What You Do Is Who You Are: How to Create Your Business Culture (Ben Horowitz)

  13. Difficult Conversations: How to Discuss What Matters Most (Douglas Stone, Bruce Patton)

  14. Start with Why: How Great Leaders Inspire Everyone to Take Action (Simon Sinek)

  15. No Rules Rules: Netflix and the Culture of Reinvention (Reed Hastings)

  16. The Servant: A Simple Story About the True Essence of Leadership (James C. Hunter)

  17. The Three Signs of a Miserable Job: A Fable for Managers (and their employees) (Patrick Lencioni)

  18. The Score Takes Care of Itself: My Philosophy of Leadership (Bill Walsh, Craig Walsh, Steve Jamison)

  19. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell (Eric Schmidt, Jonathan Rosenberg, Alan Eagle)

  20. You Win in the Locker Room First: The 7 C's to Build a Winning Team in Business, Sports, and Life (Jon Gordon, Mike Smith)

  21. The Three Big Questions for the Frantic Family: A Leadership Fable...About Restoring Sanity To The Most Important Organization In Your Life (Patrick Lencioni)

  22. Turn the Ship Around!: A True Story of Turning Followers into Leaders (L. David Marquet)

  23. More Important Than Money: An Entrepreneur's Team (Robert Kiyosaki)

  24. Crucial Conversations: Tools for Talking When Stakes Are High (Joseph Grenny)

  25. The Advantage: Why Organizational Health Trumps Everything Else in Business (Patrick Lencioni)

  26. Multipliers: How the Best Leaders Make Everyone Smarter (Liz Wiseman)

  27. The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities (Patrick M. Lencioni)



  1. Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not! (Robert T. Kiyosaki)

  2. An Empire of Wealth: The Epic History of American Economic Power (John Steele Gordon)

  3. Tax-Free Wealth: How to Build Massive Wealth by Permanently Lowering Your Taxes (Tom Wheelwright)

  4. Rich Dad's Cashflow Quadrant: Guide to Financial Freedom (Robert T. Kiyosaki)

  5. Economics 101: The Principles of Free Market Economics (Hillsdale College)

  6. Rich Dad's Guide to Investing: What the Rich Invest In That the Poor and Middle Class Do Not! (Robert T. Kiyosaki)

  7. Atlas Shrugged (Ayn Rand)

  8. FAKE: Fake Money, Fake Teachers, Fake Assets: How Lies Are Making the Poor and Middle Class Poorer (Robert T. Kiyosaki)

  9. Why Gold? Why Now?: The War Against Your Wealth and How to Win It (E.B. Tucker)

  10. How to Use Limited Liability Companies and Limited Partnerships: Getting the Most Out of Your Legal Structure (Garrett Sutton)

  11. Guide to Investing in Gold and Silver: Protect Your Financial Future (Michael Maloney)

  12. Start Your Own Corporation: Why the Rich Own Their Own Companies and Everyone Else Works for Them (Garrett Sutton)

  13. Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine (Mike Michalowicz)

  14. Writing Winning Business Plans: How to Prepare a Business Plan That Investors Will Want to Read - and Invest In (Garrett Sutton)

  15. Buying and Selling a Business: How You Can Win in the Business Quadrant (Garrett Sutton)

  16. Loopholes of Real Estate: Secrets of Successful Real Estate Investing (Garrett Sutton)

  17. The Richest Man In Babylon (George S. Clason)

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